A book written by practitioners, for practitioners:
Paul Campbell (MBA, Chicago Booth), pictured on right, is a global innovation leader who has built multi-billion-dollar businesses for companies like HP, Philips, Schneider Electric, and W.L. Gore. As Chief Innovation Officer, he drove capital efficiency and R&D returns, guiding leadership teams to foster cultures that accelerate innovation. Paul has launched new products and business models in health wearables, medical devices, PC gaming, and consumer electronics. He is a Professor of Practice at Hult International Business School San Francisco, teaching innovation and entrepreneurship, and has served as a guest lecturer at UC Berkeley Haas and Senior Advisor to the World Economic Forum.
Steffen Bartschat (BS, MS Carnegie Mellon, MS Stanford Business School), pictured on left, has lived and worked in Silicon Valley for over 30 years, initially as a senior engineering executive at IBM and Electronic Arts before shifting to the startup world. While serving as COO at wearable startup Lumo Bodytech, he advised $20B automotive supplier Faurecia on its Silicon Valley strategy. Steffen now runs a consulting business helping corporates improve their innovation strategies and helping startups grow their business. He is an active angel investor and has served as Board Director for one of his portfolio startups.